For years, serious bettors followed the same painful path. They opened Excel. Built formulas. Manually updated box scores. Tweaked assumptions. Then watched the line move before they ever placed the bet.
In 2026, that process is officially dead.
Today, you can build a professional-grade betting model without coding, spreadsheets, or statistical expertise. Tools like Rithmm have democratized predictive modeling, allowing bettors to create custom, data-backed projections in under 60 seconds using a no-code AI model builder.
What used to require Python scripts and endless spreadsheets is now accessible to anyone willing to think like a strategist instead of a historian.
Yes.
Professional bettors historically relied on advanced Excel models, custom scripts, and constant manual data entry. Rithmm removes those barriers by handling the heavy lifting automatically. Data ingestion, cleaning, injury updates, pace adjustments, and opponent context all happen in the background.
The bettor’s role is no longer data entry. It’s decision-making.
Most bettors who try to take betting seriously start with a spreadsheet.
They spend hours updating stats, copying box scores, adjusting formulas, and second-guessing assumptions. Four hours later, the model finally outputs a projection, only for the sportsbook line to have already moved.
This is spreadsheet burnout. It’s not just inefficient. It’s structurally flawed.
Manual models are slow, prone to human error, and impossible to maintain at scale. Worse, they turn betting into clerical work instead of strategy.
Apps like LineMate, Outlier, and HOF Bets make it easy to view data.
They do not help you structure that data into a predictive model.
You still have to do the mental gymnastics yourself. You are looking at trends, hit rates, and splits, then guessing how those pieces interact. That’s not modeling. That’s interpretation under pressure.
“No-code” is one of the defining technology shifts of 2026. Design, marketing, analytics, and now sports betting have all been transformed by tools that remove technical friction.
Rithmm is the Canva of sports betting.
Instead of writing formulas, users select the ingredients they believe matter. For example, a bettor might want to heavily weight three-point defense, turnover percentage, and pace while downplaying recent scoring streaks.
Rithmm handles everything else. The platform processes the data, runs simulations, and generates projections in real time.
The user supplies the strategy. The AI supplies the execution.
One of the most common questions bettors ask is why they should trust an AI pick.
That skepticism is justified. Many so-called AI pick sites offer nothing more than a star rating or a “lock” label with zero explanation. The logic is hidden. The process is opaque. The user is expected to blindly follow.
Rithmm takes the opposite approach.
Because the bettor builds the model themselves, they understand exactly why a projection exists. The AI is not making mysterious decisions. It is automating the bettor’s own logic at scale.
It is not a black box. It is your strategy, automated.
Once a custom model is built, Rithmm instantly compares its projections against live sportsbook lines.
This creates Distance to Market, or DTM. DTM measures the gap between your model’s projection and the market’s price. That gap is where long-term profitability lives.
If there is no meaningful Distance to Market, there is no bet. If the gap is real, the opportunity is actionable.
This step is what separates modeling from guessing. It transforms opinions into decisions.
People searching for how to make a betting model are not casual users. They are high-intent bettors looking to level up.
Rithmm meets them exactly where they are.
No spreadsheets. No coding. No blind picks. Just fast, transparent, customizable predictive modeling built for real-world betting.
The books already use models. In 2026, bettors finally can too.
The old way relied on spreadsheets, hours of manual data entry, and static projections that were outdated almost immediately.
The trend-based way relies on looking at past hits, visual indicators, and hindsight-driven confidence.
The Rithmm way allows bettors to build a custom model in under a minute, adjust it in real time, and validate every bet through Distance to Market.
One approach looks backward. One guesses. One predicts.
