AJ Mirabal brings a sharp blend of marketing insight, entrepreneurial spirit, and sports enthusiasm to the world of sports betting marketing. With a foundation in marketing strategy and customer experience, he helps bridge data-driven innovation with engaging content that resonates with today’s bettors.

As a key contributor at BV, a leader in sports betting digital marketing, AJ crafts campaigns that go beyond the numbers—focusing on clarity, creativity, and culture. His work is grounded in real-world experience across retail, hospitality, and brand strategy, and shaped by a deep passion for marketing and entrepreneurship.

Outside of work, AJ is a lifelong athlete and avid sports fan. Having played everything from soccer and basketball to track and swimming, he brings a personal connection to competition that enriches his storytelling and fuels his mission: to make data-driven sports betting more accessible and rewarding.

Whether breaking down trends or building strategic SEO plans, AJ is focused on helping users bet smarter—and experience the thrill of sports through confidence and insight.